Episode 27: Coaching Cures for Contractors (With Dominic Rubino)

Episode 27 January 10, 2022 00:31:09
Episode 27: Coaching Cures for Contractors (With Dominic Rubino)
The Quit Getting Screwed Construction Podcast
Episode 27: Coaching Cures for Contractors (With Dominic Rubino)

Jan 10 2022 | 00:31:09


Show Notes

HAPPY NEW YEAR, and welcome back to the Quit Getting Screwed podcast! It’s a new year, full of new opportunities, so let’s kick it off with some amazing best-business-practices advice and insight from contractor coach and podcast host of Cabinet Maker Profit System, Dominic Rubino! This episode is jam-packed with some golden nuggets every small contractor should know to launch their business into success and keep it thriving throughout the year, so be sure to tune in!

Like, subscribe, and share this episode with your peers who are trying to start the year off the right way.

Find Dominic's Services Here: https://www.dominicrubino.com/ 

Sign Up for Dominic's Coaching: https://www.bizstratplan.com/ 

Purchase Dominic's Book:https://www.amazon.com/Construction-Millionaire-Secrets-multimillion-dollar-contracting/dp/1777372909#:~:text=Construction%20Millionaire%20Secrets%3A%20How%20to,9781777372903%3A%20Amazon.com%3A%20Books 

Listen to Cabinet Maker Profit Systems Podcast: https://cabinetmakerprofitsystem.com/podcast/ 

Listen to Profit Tool Belt Podcast: https://profittoolbelt.com/podcast-dom/ 

Follow us!
Instagram: @subcontractorinstitute
Facebook: The Subcontractor Institute
LinkedIn: The Subcontractor Institute

Quit Getting Screwed was recorded on Riverside. fm and is distributed by Castos.

View Full Transcript

Episode Transcript

Speaker 1 00:00:12 And welcome to the podcast where we talk about everything related to contractors, construction and information to help you run better businesses. Hey guys, good morning. I always say good morning, cause I'm always doing these things and the morning, welcome back to the quick getting screwed podcast today. I'm very excited about our guest. He has sold multiple multi-million dollar businesses. Written a book has two podcasts and is a very successful coach in the construction business space. And so today I have with me, Dominic Rubino, how are you? Dominic? Speaker 2 00:00:49 I'm great. I'm great. Great to be with you. Good. Speaker 1 00:00:51 So first question, tell me a little about yourself and how you got to where you are now. Speaker 2 00:00:58 You know, how he got to where I am now is there's no straight lines in my life. As one of my buddies said, I don't need to have rails a lot. So if you, if you want to start with the funny stuff, my degree is in archeology, which makes no sense at all. And then I went into the corporate world. I got really fed up with corporate, really, really fed up with corporate. And so I went into business for myself and failed. I failed really badly. It's, it's actually, it's hard to say, I feel badly. I just had companies that weren't worth shutting down, but weren't worth keeping open, you know, if you ever encountered that. Absolutely. Speaker 1 00:01:33 Sometimes I feel like I'm in that limbo occasionally, Speaker 2 00:01:37 But only for a while, maybe for an hour. Right. Um, and then I reinvented myself, you know, I went and got trained, uh, as a business coach. Uh, and that's really when things turned around. And as you mentioned in the brief intro there, that's, I built a company from zero to 120 million and sold it. And then I bought another company. That one was actually a franchise company where I trained other business coaches. Uh, when I bought it, we had six franchisees and when I sold it, we had 237 all around the world. Wow. So I just taking the stuff that I really have learned in business, uh, and applying it to my own companies, I found that really worked surprise, surprise. Speaker 1 00:02:15 So do you miss archeology or the thought of, no, not at Speaker 2 00:02:18 All. Not at all. Now it's on TV. I can watch it there all the time. It was just, you know, you follow where the marks are and I was getting good marks and archeology and forensic anthropology and things like that. So I, and I enjoy hunting and fishing. So they kind of line up with that, that lifestyle, but no, that was a long time ago. Speaker 1 00:02:36 And so what, what did you hate about the corporate world? I'm just curious. Speaker 2 00:02:40 Uh, let me tell you what I love about business owners instead of what I hate about corporate and you'll know exactly what I mean. So when I talk to a construction person, like somebody that runs a construction company, if I say something and they think I'm full of crap, they're going to say, Hey, Don, nah, that ain't gonna work. That you don't know what you're talking about in the, what we call the white collar world. And I know you're a lawyer and you're in the white collar world. What I get is this mealy mouth response. Well, we'll take that under consideration. You know, we're really going to have to do a review on this and meet seven more times to discuss it. I can't, I don't have any time for that. Like, I'm just not wired for that kind of approach. I liked the, I liked the trades approach where it's like, that'll work. Let's do it. That sounds dumb. Ain't gonna work. I'm okay with those answers. I'm not okay with let's think about it. Speaker 1 00:03:28 No, no, absolutely. And you know, it's, um, I'm in a white collar world wearing my blue collar all day long, right. Because that's where I Speaker 2 00:03:36 Out have a construction background Speaker 1 00:03:38 I came from and you know, from what I like to call the, get shit done, tribe, you, people out there building things and we got to make the decision and we're going this way. We're going that way. We can't, we can't think about it. We've got to, you know, a little more planning sometimes than just, you know, I see that in my own business. Oh, just jump. We'll figure it out. Speaker 2 00:03:56 Yeah. That's the fire aim, fire mentality. That's it sounds like you and I have that. Carolyn you, and I've met a couple of times now and talked a couple of times. You've been on my show. I think we're both fire, aim, fire kind of people, which is fine because that says, look, we're going to, we're going to take action that we're going to measure and make sure we're taking the right action and then have the confidence to say, well, that didn't work. We can make it better. Let's change it a bit. That's fine. But waiting forever or letting perfection be the enemy. Speaker 1 00:04:24 Absolutely. And then, like I said, I think you've got, like I said, I sometimes sometimes go too far. The other way of where, you know, I don't want to be one of the people that think I just want to be a do. And then, so I surround myself with thinkers and then I get frustrated that they don't want to do. Speaker 2 00:04:40 They don't want to do. Speaker 1 00:04:41 I'm like, why do we need to figure it out? We'll go. Let's figure it out. Speaker 2 00:04:46 Yeah. Well that's what people need. And that's really business owners do that. Cause you can think about the perfect business. You can think about the perfect company or you can go build the perfect company. But in order to do that, you're going to have to change. There's a, there's a think plan, do mentality. Actually. It's funny that you brought it up in the strategic planning and setting out the perfect business. You, we get paid from the neck up as business owners. That's where we make our money from the neck up. We might've started with our hands working with our back, like doing the trade. But eventually we realized, Hey, I make more money. I build a business by thinking and strategizing and planning where I want to go and then making it come to life. Speaker 1 00:05:23 And I think most guys start out and the construction is because they're really good at what they, what they do. And they don't realize how much of a business side there is to it. And so at that point, you either got to sink and swim. So who exactly do you help in the construction industry? All businesses, particular type. Speaker 2 00:05:42 So you know what, it's funny because I get asked that question a lot, but it actually doesn't have much to do with the kind of business. So if you take your, your typical building structure all the way from the roof down to the foundation, or if you look at it sideways from the, the land developer all the way to the person, who's building the house and then selling it, it's more for me about the mentality, the mindset of the business owner. Because what I, what I believe I'm here to do is show people how to be a business person who happens to be a contractor, not a contractor. Who's trying to run a couple of crews. And that that's that slight little difference is a really important difference in mentality, a difference in the way you see the world, the way you act and react to the things that happen or the things you want to happen. I'm a business person. I just happen to be in construction. It's very different. Speaker 1 00:06:31 Okay. So that's interesting that you brought up mindset and I've seen across the board and business that I've worked with kind of two different mindsets of focusing either too much on the positive or too much on the negative, like things that go wrong. Do you focus on those or do you focus more on the things that go good or, Speaker 2 00:06:50 Well, there, there are times that you need to go outside and kick a tree. That's the negative, right? You know, there's a, there's a book that I did not write, but I love it. And it's actually based on something much older. Um, but it's called the Oz principle. You ever heard of the Oz principle? Okay. So the Oz principle works like this and it actually comes from a university of Melbourne study, many minutes, like in the seventies. And it talks about the internal or external locus of control. And that's the end of my DKI talk. What it talks about is that in life, there's a line, there's a decision-making point where I have a choice I can choose to be above that line or below the line. People who are below the line, they place blame. They make excuses. They're always negative. They might be your mother-in-law. Speaker 2 00:07:39 Oh, sorry. Did I send them? Right. So, uh, but people below a line, they make a choice to be below the line and right. They place blame. They make excuses. They're negative. They're in denial, but they also see the world through scarcity. Right? So scarcity is, Hey George got the good compressor again today. How come I never get the good compressor? That's always somebody else got something better, but that's a choice I make on the alternate. I can also make the choice to be above the line. Somebody who takes ownership, responsibility, who's positive, who's proactive, who has some sort of vision. Like they can see something in their future. Uh, and there, they really want to be great at what they do. And I can build a team based on either of those two people. And you've seen come, you've walked into companies. You walked into the DMV when it's below the line, you know, I'm not knocking the DMV or the post office, but those people are trying to blame everybody else for why your mail didn't get there. I want to build a company with people above the line. So that's where that comes back from that mentality. It's okay to visit below the line. It's okay to blame. Like I said, go outside and kick a tree, which comes from a good buddy of mine in Flagstaff, Arizona. He always says that when he's having a bad day, he goes down and go outside and kick a tree and I'd come back in and get to work. Okay. Yeah. But you gotta be above. Speaker 1 00:08:47 Um, and so it kind of gets into my next question is how do you help people? And it's specifically in this one, before we go into more details, how do you help people be conscious of their mindset? And that help them try to change that? I mean, where did the tacticals on that? Speaker 2 00:09:01 You know, the way I work with business owners and the way that even when I work with my own teams is I understand everybody's got a job and that job, you know, needs to go get done. So for instance, working with a business coach is not a full-time job. You have a business coach and I'm a visitor every once in a while, just like having a trainer at the gym, you go Monday, Wednesday, Friday, or you go twice a month, whatever it is right for an hour. But that hour has to be impactful. And that hour that you're working with me or somebody like me should be pure entrepreneur time. Future-focused asking questions. How can I dot.dot? Or what if dot.dot? And you'd probably recognize those from a book called the E-Myth revisited by Michael Gerber, which is just a fantastic book. It's never going to go out of style. Speaker 2 00:09:45 But beyond that, we have to know what we're dreaming of in the future. And for that, I use strategic planning and that's one of the big game-changers that family businesses, especially love businesses that feel like they use, they were growing before, but now they're going sideways or suddenly they're no longer in control of the business and they don't know why they can't get back in control. Strategic plan is just a solid tool that you put in place to recenter everybody. It's like having blueprints with elevations. Okay. Then we just go build to the plan. And that's, that's really how I work with people's. They put a strategic plan in place based on what the owner wants. And then we hold ourselves accountable to that in tiny little steps. You know, like I said, one hour a week, just what are we going to do? What are we going to do? What are we going to do next? Speaker 1 00:10:31 So you help them break it down, Speaker 2 00:10:33 Break it down, prioritize. You know, the fact is we to say, when you make a list, there's a lot of things that need to be changed. And the sad fact is something has to come first on the list and something has to come second and something has to come last. And, and often this becomes a problem in family businesses where people around the table have really great ideas they're trying to contribute, but somebody gets offended that their ideas in the first one, it's a great idea. It's just not, it can't be done first. We have to do something else first. And that a lot of the times I'm dealing with that kind of question, whether it's between partners or family members, or even like really valued other employees in the company who are trying to contribute to make the business better. Speaker 1 00:11:18 So tell me your favorite client success story that has somebody that you took that started coaching and had the strategic plan and help them move forward. Speaker 2 00:11:26 Gosh, you know, there's a client it's so first I love all my clients as you would expect me to say, but just recently I had a client who started with me and, and, uh, he's only been working with me approximately a year and he goes, uh, what we did, let me tell you what we did with him. The place he started was he didn't have clarity on his business. He didn't understand things now. I'm not a numbers person, but I love the patterns in the numbers. So I look at the numbers, but I don't dig around in them and swim around. And the numbers, I just look for the patterns, right? So I'd like to see it in visual representation and charts and graphs. And it's very easy to discuss. So when we started, he was $30,000 on paper. He wasn't making money. You still, you know how that weird accounting world, where you're running the business, you're doing fine. Yeah. But the accountant says you lost 30 grand last year. And you're like, uh, everybody got paid spots in new trucks. We've got equipment. We're busy. How we went from that to now he made 230. Wow. Speaker 1 00:12:23 The line of growth Speaker 2 00:12:24 At the bottom line. Yeah, yeah, yeah. He actually, and he's so nice and he's strong in his faith. So he made a lot of money on one job and he goes, Tom, I think I might call them and give it back for some back. And I'm like, Speaker 1 00:12:39 Yes, Speaker 2 00:12:42 Can we talk about this? Can we just talk for a minute? But to be, to be fair, there's a man who's strong in his faith who really believes in his convictions. And when we, we started putting systems in place, it sounds funny, but I have to be respectful that he felt like he made too much money on a particular job with a, with a builder that he really values. And so he did go back and say, you know, how can we do some extras for you? Because I did some scripting with him, say, don't tell the guy you're going to get money back, but give them some traditional value. That's Speaker 1 00:13:13 Such a great client, you know, Speaker 2 00:13:16 How can we help? Speaker 1 00:13:17 Okay. So, and this kind of off the cuff, but what do you say to skeptics that say that that coaching is not worth it? Speaker 2 00:13:25 It's not, yeah. That is exactly the kind of person that we all want as our competition. Really. Yeah. Well, it's the same thing as you say to somebody, well, it's not worth going to the gym cause why would you be healthy? You know? But the truth is coaching is not for everybody. It's not for everybody. And it's not a tool that everyone should use, but if you're future focused, if, well, let me, let me go back for a second. Um, I believe that the world's best leaders have always had wise counsel. And so if I watch the president giving a speech and I look in the background of the precedence, I see a number of people. But once with the dark glasses and the earphones, they're doing a different job. Those aren't the guys we're talking about, but the, the advisors to the president are very important. Speaker 2 00:14:16 The president needs those people because he doesn't know about everything, about foreign policy or everything about agriculture that needs to know. He goes to those advisors and gets that information. And it's the same in business. The best business leaders have wise counsel. They have somebody who in the back room in the hallways, they're asking the deep questions and that person doesn't, he's going to give you the honest truth. They're not worried that, you know, if I see something that's so you have to think about only certain people have the ego to be able to accept the opinion or, or alternative viewpoints. And then also have the ability to say to the person that gave it to Speaker 1 00:14:55 Them. Now that I don't think that's going to work, let's modify that. Let's do something. Absolutely. I'm just curious. Cause I know there's a lot of skeptics out there. I personally just started with a business coach and I find it very helpful, especially when we come to, you know, prioritizing all the things that I want to do and just you, me on track of, okay, here's, here's the list of things you got to get done this week. We're going to come back and you're, you know, these are all things that I want to do, but being specific and focused about it, you know? Speaker 2 00:15:22 Right. And can I add to that for a second? I think not only being specific and focused, but having that person to come back and like a dog on a bone remind you don't move on to the next shiny thing. This shiny thing needs to be dealt with first Speaker 1 00:15:35 With that, a very, I see projects. I would like, how would I go? Let's do this project. Let's see like last year, what did we do? We cranked out two books. We started two new websites of contractor Institute and defense whore and like all these huge projects. And now they're like, okay, we've got to leverage. Yeah, Speaker 2 00:15:52 You have to maximize that. You've got, and I think your big problem is how do you come up with another great title? Quit getting screwed, quit getting stiff unless you Speaker 1 00:16:01 Haven't figured out the book. Oh Speaker 2 00:16:04 Good. Okay. But we don't need another book. We need to maximize this. And you know, it's the same thing with, with contractors. They might say, look, we're really good at building pools. We should start building fences too. Okay. Well, hang on a second. That's a different trade or whatever, you know, whatever the trade is, let's get really good at our trade and figure out how to maximize value there. Speaker 1 00:16:26 And I think you can make war traction if you're focused on the one area that you're really good at this from my experience. Okay. So Speaker 2 00:16:33 Tell you, I'm sorry. You had, you you'd asked me about a customer success story, but inside that question you just asked, I was working with a hardscape contractor. Do you use that like a, somebody that makes the berms and like when they're building an apartment, building the person that actually makes all, you know, it brings in the bulldozers and moves the dirt around to make the beds and stuff like that. It doesn't actually plant the bulbs. Um, so he's a hardscape contractor and he wanted to bring in his son, but the business wasn't really big enough. And he was kind of older. He was like, I don't really want to knock this thing out of the park anymore. We're doing great. I've got the truck, the boat, the cabin, the cottage, all that stuff. And so we put together a plan there where, when he put in a bid, these are commercial bids put in a bid for commercial heartscaping. Speaker 2 00:17:16 He added a side letter that said, we'd love to take care of the property as well. That became his son's business. And in a very short time, like less than two years, it became a $2 million wow. Landscape maintenance business. So you can do that. Right. But you have to have that vision. And then you've got to have somebody that comes along like me every week or two weeks and says, all right, open your books, page three. Remember that was the plan. Let's go through the plan and brings that clarity, brings the father and the son together to talk about one thing and the thing that's got to get done for that one thing, all the other Speaker 1 00:17:49 Things are going on out here. And it's so much stuff. Exactly. I see it as later I said, this huge, this goal, we want 25% growth, but then I'm not really good at like, what are the littler steps that we need to get to get there? And can we look at, can we be consistent and like finish one step at a time? You know? And so that's what I found is very successful. Okay. And so you help all these great people. So what is your, why, why do you, why do you do this? Speaker 2 00:18:14 Interesting that you asked me that that's a very good question. So I don't know if do you write affirmations sometimes? Speaker 1 00:18:21 Yes. Speaker 2 00:18:22 Okay. So I write my, I'll say daily, but I mean Monday to Friday, uh, and the very first thing I write in my affirmations is I'm here to change the world. I cannot imagine a more egotistical thing to say, but the reason I say that is because I really believe that what I'm doing is important. I know I only serve a very small piece of the world, but I really want to be important to those people. And yeah, I don't know how COVID is going to affect this, but when I die, I want the church to be packing. I want people to be fighting for a seat. I don't want it to be empty. Now, nowadays I've got to have to change my goals, but I really, I don't know. I just I've. I've had the corporate job. I've had the big businesses. I don't want to travel anymore. I really just want to impact a couple of people really well and get to know them and, um, be business friends. If that makes sense. We're still, you know, we're still doing business, but friendly and enjoyable. Speaker 1 00:19:17 I mean, I think you have a great friend that wrote the intro to your book, which is construction, millionaire secrets, by the way, which will help follow links to the bio. Um, that was, you know, a touching story that that's how you prove somebody's life. And, um, I think, Speaker 2 00:19:30 Yeah. Speaker 1 00:19:32 Okay. So in your book, you mentioned that you don't have to have a business degree to be good at business that you can have. What's called a two finger MBA. What is that? And where do I get? Speaker 2 00:19:44 Well, so you can, okay. So I learned about the two finger NBA because I worked with Brian Tracy. Brian's a really well-known business author in the world of business improvement and sales improvement. And that's who I, I franchised his concept when I was running my previous company, uh, in the business coaching space. And Brian talks about the two finger MBA is very, it's a very easy MBA. Can, can you see my holding my hands up right now? I'm actually gonna use these fingers because my, my two fingers actually are too similar, but a two finger MBA is really easy. The highest finger, just put, put two of your fingers on your hat on. Oh, you see? And you got your nails done too. So that's perfect. Okay. So the top finger is keen for sales high. Yeah. And then the bottom fingers keep your expenses low. Gotcha. That's it. We don't need to over-complicate it just go run the business, keep your sales high, keep your expenses low, simple systems. And so there's actually, if you, if you get the book or you go, there's a printout and people download the certificate, Speaker 1 00:20:46 There's a Speaker 2 00:20:47 Certificate. People have it on the wall and put it, you know, what's important here is we, we often think we went through high school, you know, oh, my friend George went and became a lawyer. I know Carolyn, you're a lawyer. Oh my friend, Susan. She went on and became an account and look at how successful they are. And then my friend, Cindy, she's a dentist, my friend, Sam, he's a architect. I'm a cabinet maker or I'm a Mason or I'm a framer. And then you go and you actually look at the books and you're like, well, that cabinet makers do $3 million Speaker 1 00:21:19 Saying What's that more Speaker 2 00:21:22 Than the lawyer, more than the lawyer. Right? But they're driving the same van. They drove when they started, they got the same dog in the seat next to them. And, but everybody thinks you have to go be a computer programmer to be successful. You have to have a degree. You don't, you have to have back to your original question. You got to have what it takes inside. Like there is. And I hope people don't take a sip of their coffee on this one, but we have a four-inch problem. I know your book is called quick, getting screwed quick. But the four-inch problem is the problem between our ears. I'm pointing to my forehead here. Well, the sides of my temple that's the problem is the mindset. So you don't need to go get a college degree, but you still need education. You still need to go get a business coach or take a course or read books or listen to podcasts. Like your podcast is excellent. Anybody who's listening to this has already selected themselves for a very special group of people that are forward facing. Just if you're listening to this show, keep doing more of whatever you're doing. You're on the right path. Speaker 1 00:22:24 I agree. Absolutely agree. And I'm telling you guys, there's some really great stuff in this book. I highly recommend it. And then another thing you mentioned, your book, that's huge to running a successful business is time management. And so how do you help people get control of that? What does that look like? Do you spank them when they don't keep track of their time? Like I'm a lawyer and I sell time. And so I really get in everybody's, but if they don't keep track of their time, that cause that's my job, but that's for a normal person. I can't even imagine trying to track what you do in a day feels like, cause I know what it feels. Speaker 2 00:22:58 It's insane. Yeah. Well, let me, can I tell you the first thing I hear back from contractors, construction, business owners, we'll be talking about time management. The sentence. Yeah. Well the sentence starts with Don. You don't understand, you don't understand being a fencing contractor. You don't understand being a roofer. You don't understand being a builder. You don't understand being a mold remediation contractor. You don't understand being a cabinet maker. And I just smile like you're right. I don't understand it. But here's what I do understand is that if I don't control my time, somebody else will. And so are we allowed to swear? Speaker 1 00:23:37 Go for Speaker 2 00:23:37 It. Okay. And this isn't even a bad word. I've marked one of my episodes explicit. Cause I said I was going to on it. And all I came across sounding like was an annoyed substitute teacher. I can't even do. Speaker 2 00:23:52 I was really going for it, but I have to be a Dick with my time. That that just really is the fact. And if you look at people that run, not one, but two or three companies, they're dicks with their time. Why can't I be like that? More like that. And why can't you be like that? And so when we have meetings, which we need to have meetings have to have a purpose, they have to have an agenda and they have to end on time with whatever goal we set out. Right? If we're going to solve a production problem, it's going to get solved or move forward in this meeting. And this meeting is 30 minutes long. And if it's not a three hour meeting where we go off on a million tangents, I've gotta be a Dick and say, thank you. That's a great point about, uh, site conditions right now. We're just talking about manufacturing problems, right? Or access problems, whatever it is. So that's the first part. But the, the thing that I think people quite often misunderstand about time management is it's not something you learn once and do once. It's a constant thing. It's I deal with it still. But you use a block schedule. You use a default diary, use alarms, you use tools like Calendly, have you? Speaker 1 00:25:03 Yes. I just started using it. I'm still trying to figure out the ins and outs because I have an office and I was trying to schedule on my calendar and then if I don't accept it and then it just says tentative and they're scheduling on top of it. And so I'm still working out the kinks, but yeah, I definitely think, Speaker 2 00:25:19 Can I, can I go into coach mode, coach slash trainer for a second. If we think about the amount of time it takes to set an appointment between two people that want to meet you. And I Carolyn, we wanted to meet if I do it by email, Hey Carolyn, can you meet here's a couple of times, then you send back and say, what about Tuesday? Here's a couple of options. We're we're back and forth at the very minimum three times, right? And to write each email, it takes about 10 minutes. Let's put a 30 minute time investment on my side and your side. So we've now wasted in the economy of America an hour. What if I just sent you a link and that's Calendly and I'm not endorsing Calendly. There's lots of tools like free calendars. But what it does is I load my calendar into Calendly. Speaker 2 00:26:02 It's spelled C a L E N D L Y calendly.com, but I load my calendar and there are none of that. I say, these are my open options, my open blocks. And I push it to you Carolyn. Right? So in one email, I say, Hey, Carolyn, use this link to find a time that works best on your calendar. Wink, wink. It's actually my calendar you're looking at. And now you choose a time that works best. It shows up in my email and now you and I have just saved half an hour each or an hour of economic time in, in, in the continent. Like it's a big deal. Imagine if everybody in your company was doing that, imagine if we could get inspectors to do that with Speaker 1 00:26:39 It would be so much easier productivity. What are you talking about? I know the, when we started, it's like I get Lee, I'd get questions on, on Facebook of people who wanted to schedule a consult. I'd have to get their email and then email them and we'd go back and forth. And I was losing like 50% of the people wouldn't come back. It's nice that the link they sign up, it's there, it's on their account Speaker 2 00:26:57 And it's professional and it's trackable. And Speaker 1 00:27:00 So many things because you gotta be able to track things too. Okay. So if you had one thing to say to somebody to consider coaching and they're going to go for it, what is the one thing you would say to convince them to do it? Speaker 2 00:27:15 I don't, again, I don't know that I'd convinced him to do it, but if they're ready for a change, they have to look for where that change comes. So I would say, if they're already listening to podcasts, then they're trying to bring into their mind something different. So keep doing that. And then maybe they need to read a book. Uh, and you know, it's like saying, I want to run a marathon and just going out and trying to run 26 miles tomorrow, you're going to die. You're wearing the wrong shoes. Your knees are going to kill you. You're going to get thirsty. You can't do it. Speaker 1 00:27:41 That's right. You start with the books and then you listen to the podcast and then it's a little more, okay. What kind of, what is right. That's how it's worked for me. Right? I think the main thing that's helped me is like, I think a lot of business owners fail to be intentional. They just go to work everyday because that's what the VAR has done. And there's no goals. There's no, you know, and if we can even, Speaker 2 00:28:00 Can we get stuck in a rat? You get stuck in a row. You know, you just drew a great analogy, right? A classic business owner gets up in the morning, gets in their car, their truck and they drive to the shop or they drive to the job site. They do whatever they gotta do. Maybe they go to the supplier and then they drive home and then to soccer and hockey, to dance, to whatever else you're going to do. But, but really that's your life, right? If you GPS yourself, you would see the same path all the time. They're not talking to other contractors. They're not doing those things. So actually I would say before you talk to a business coach, join your industry association, expand your mind. Like go look for other things. Now, once you've done all of those things and you think, okay, I'm ready for another level. I'm ready to really put the gears in. Then start to think about who the right business coach would be for you. Some people want a financial business coach. Some people want like an inspirational business coach. Some people want a strategic business coach and you know, there's different kinds of coaches. Those other ones all suck on the only Speaker 1 00:28:58 Relevant. Speaker 2 00:28:59 I'm just totally kidding. There's no, no, no. I said that to be funny, not to be real. So you have to find what works for you. And then to seriously answer your question. If you go work with a coach, just like at the gym, don't expect your gym trainer to do the pushups. Yeah. There they, that they will not do the pushups. That's not their job. You don't want them to in the portions, you want to do the pushups. And then the second thing is, is you're. As soon as you get a coach, you will see immediate results very quickly because it's just like taking a fat kid to the gym. It doesn't matter what you do. Put them on the treadmill, put them on the bike and teach them to swim. They're going to lose weight because they've got a new habit. Speaker 1 00:29:38 Awesome. Well, thank you for all this. Amazing. I want to put all your contact information in the show notes and all the good things that people can reach out. And I really hope that they'll take the time to do so because really sending the intention and then coming up with a strategic plan and then somebody to hold you accountable on the little steps to get there. Right. It's so it's so helpful. So thank you again, Dominic and you guys, any last thoughts you want to add? Speaker 2 00:30:03 No. I mean, I love your show and you were a guest on my show, so people want to hear you. They can come to mind, uh, hear you again. And I look, I can't wait for your next book. Your team is crunching in the background. Actually let me, let me take that back. You don't need another word. Speaker 1 00:30:20 Maybe, maybe, maybe in the future, but not right now. Speaker 2 00:30:23 And you've got, you've got two great books already Speaker 1 00:30:27 And I'm really trying to just get out there to help in a plain English way. And so that's what I'm, that's what I'm working on for the next year. Leveraging the book of the half Speaker 2 00:30:35 Plate. Yeah. Speaker 1 00:30:36 Perfect. Awesome. Well, thank you so much, Dominic. I'm sure we'll have you on again. Thank Speaker 2 00:30:40 You. I look forward to it every day. Speaker 1 00:30:42 You do thank you for listening to this episode of quick getting screwed. I hope you found it helpful if you like what you hear, please like us and follow our podcast. Do you want further information? So you can find [email protected] We're also on Facebook, LinkedIn and Instagram, and the book is available on Amazon tune in two weeks from now for a new episode. Thank you.

Other Episodes

Episode 46

June 06, 2022 00:00:57
Episode Cover


No podcast today folks. We are taking a break while we prepare for our second season. For more details on our break, be sure...


Episode 49

August 01, 2022 00:40:56
Episode Cover

Episode 49: Learn Your Liens-Mississippi! (With Adam Stone)

Hey, Mississippi contractors! Do you like getting paid? Today's guest is a whiz at making that happen, so tune in! Karalynn is joined by...


Episode 62

October 31, 2022 00:29:13
Episode Cover

Episode 62: Quit Getting Screwed by Your Bookkeeper! (With Ruth King)

We've talked on this show about the advantages of having somebody handle your money. Last month's episode on bookkeeping dives into the many ways...